Anchor text acts as a cover for a plain URL by giving it a relevant title. It makes the link look more presentable enhancing the user experience. See it for yourself, a link can be added like https://www.inausco.com/ or like Inausco. Needless to say, the second one looks better. But make sure that your ‘link title’ and your ‘hyperlink’ make a great match to be authentic on the internet.
Come, let’s explore the world of anchor texts.
Anchor text is the text that fastens one webpage to another. Additionally, anchor texts allow you to commence downloads or access a document or a pdf file. How? Just by clicking away. People often call an anchor text a link label or link title. It is majorly the clickable text that gives you extended information about the topic you’re reading.
Inausco is your one-stop for all the digital solutions your brand needs!
Here, ‘Inausco’ is the anchor text. An anchor text is determined by the blue and underlined(often, not always) text that appears on a webpage. It takes you to another webpage that might be of reader’s help providing them with a wholesome experience.
Why is Anchor Text important?
Anchor text is basically the basis of judgment by search engines and readers.
Let’s suppose you land on a blog and decide to give it a read. While reading about say ‘digital marketing’ you come across a link label saying ‘get your free trial with us ’. With the hope of getting a free trial, you click on the link only to realize that you’ve landed on the brand’s Instagram page and all their digital marketing services are chargeable.
Here are the consequences of an unrelated anchor text
In the above example, it would have been only wise for the brand to do either of the two
So you see being transparent and relevant is highly crucial for the brand to gain a loyal audience and to be loved(ranked higher) by the SEO as well.